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Event Details
ExchangeWire is assembling the European buy and sell side together for in-depth analysis and debate around the area of data in the European display market.
The Data Economy is the first dedicated European conference focused on data usage in display. The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, ad-tech vendors and publishers.
The full-day conference will look to discuss and debate the evolving European data economy – with an emphasis on how media buyers and sellers can gain from having better insights, valuation, control, trading strategies and data management.
Who Will Be Attending?
- Agencies
- Advertisers
- Ad Traders
- Ad Networks
- Ad Exchanges
- Ad-Tech Vendors
- Publishers
What will be discussed?
Demand-side
- Using data to improve campaign performance
- The key players in the European data space
- Managing data, and the infrastructure necessary for use in automated display buys
- Developing data relationships
- How to value data
- Enabling technology and data trading strategies
- Privacy issues
Supply-side
- Unlocking the value of audience data
- Monetisation strategies
- The infrastructure required to build a profitable data revenue stream
- Bringing data to market and valuing a site user
- Managing and controlling use of proprietary data
- Data contracts, and data ownership
- Data privacy issues
Where
Young Vic
66 The Cut
Waterloo
SE1 8LZ London
United Kingdom
Other Maps:
Hosted By
ExchangeWire
ExchangeWire.com tracks ad tech, media buying trends and the data-driven display marketplace in the EMEA and the APAC regions. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers upto date on all the latest news and developments from the exchange space.
ExchangeWire.com provides opinion and analysis on the following sector companies: yield optimisers, specialist media buyers, ad networks, agency trading desks, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile, video and online display markets.
